Wednesday, August 1, 2012

Color Me Rad 5K to Benefit Deaf Community Services


Color Me Rad 5K Plans to Tie-Dye Runners with Color

San Diego runners are prepping to be hit with a tsunami of color on August 11, 2012 as they take on the Color Me Rad 5K. As white-clad participants wind through Petco Park, they’ll be
bombarded with color throughout the course until their face, shirt and body cross the finish line looking like a silkscreened tie-dyed hippie. Finishers, coated from head to toe in blue, green, pink, purple and yellow, will then toss individual bags of color in the air every fifteen minutes—not to summon rain from heaven—but to create a final “blitzkrieg of color” in celebration of their accomplishment.


As race organizer Scott Crandall explains, “You’ll start off with a shirt as pure and white as your grandpa’s dentures and you’ll wind up looking like a pack of Skittles.” The color dust dowsing each participant is made of FDA approved colored cornstarch, and it washes off in the shower.

A portion of the proceeds of the race goes to Deaf Community Services of San Diego. Waves of 1,000 people will take off every five minutes beginning at 7 a.m. on Saturday, August 11, 2012. Participants of all ages are welcome to run or walk. Registration is available at colormerad.com. Use promo code DCS for a 10% discount!

Color Me Rad™ holds races across the US and Canada in more than 20 cities. For more
information on this event and to see additional race locations, visit www.colormerad.com or check
out what fans have to share on Facebook at www.facebook.com/colormerad.

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